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Learn How to Maximize Your $10,000/mo in Free Google AdWords Advertising!
November 1, 2019 @ 9:00 am - 4:30 pm
bc211 – In partnership with Keith Kidwell -Netsurf Marketing presents:
Learn Adwords for Non Profits – 2 Part / 1 Day Workshops
Part 1: Friday, November 1st, 2019
Part 2: Friday, November 29th, 2019
Time: 9:00am – 4:30pm
Location: bc211 Office, 330-111 West Hastings Street, Vancouver
Cost: $249 (lunch included both days)
Deadline for Registration: Oct 30th
Cancellations: No refunds within 48 hours of workshop
Designed especially for Not-For-Profit-Organizations. This 2 part workshop is ideal if (1) your group would like to take advantage of up to $10,000 USD of in-kind advertising every month from Google to advertise your organization’s services in Google Search, or (2) you want to better manage and deploy your existing $10,000 / month available budget to develop better campaigns, highlight services, events and activities, and build brand awareness.
Part 1: The first hands-on workshop on Nov. 1st, 2019, you’ll learn:
• The application process for the Google Non-Profit. You’ll be sent the information to apply for the Google program prior to the workshop.
• The best-practices to setting up your campaigns.
• How to develop your campaign ad group structure.
• How to write compelling ads that meet the quality requirements.
You will leave with practical techniques to help your organization set up, manage and deliver a targeted Google Adwords campaign, You will also know what data to monitor to gauge initial performance.
Part 2: The second hands-on workshop on Nov. 29th, 2019, you’ll learn:
• What are the key elements to a better ranking in Google Adwords.
• How to review and analyze your campaign performance.
• The key metrics and reports to better manage and execute your existing campaigns.
• How to increase the click through rates on your ads.
• How to interpret campaign performance.
You will leave with strategies and techniques to help your organization to better understand, manage, develop and strategically refine your Google Adwords campaigns, define success and report on it at the account level, on your monthly activities and budget.
As this is a hands on workshop, participants should bring a tablet or notebook computer and access to a Google AdWords account.* Internet access will be made available for participants.
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