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How Savvy Marketing Translates to More Donations [Free Webinar]
February 6 @ 11:00 am - 12:00 pm
You just wrapped your last campaign. When is the next time your donors will hear from you? For many nonprofits, being between campaigns means squeezing in events, visits and prospecting until it’s time to ask again.
The silence donors hear after giving is a big contributor to weak retention rates. But it’s not the only problem. Without great marketing, it is difficult for donors — and prospects — to feel connected to your work.
Many nonprofit communicators “inherited” marketing. Often on top of the job you expected and are actually trained to do. With everything you have to juggle, priority is often placed on the “sales” and the next deadline.
Marketing, however, is a critical part of fundraising. And it’s what sets up the donor for your ask. Without marketing, every call is a cold call.
In this session, Beth Brodovsky will show you what savvy nonprofit marketers do to build engagement and turn it into action.
- What you have to do first to make all your marketing more effective
- How to create a manageable year-round plan
- Tactics that really work without adding more work
- Why eliminating mail may be a big mistake