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Social Media Marketing 101

March 1 @ 10:00 am - 11:00 am

Social Media Marketing 101

Are you feeling like the rest of us that social media is overwhelming? Do you find yourself struggling to carry out your daily responsibilities and produce social media marketing that is on trend,engaging, and seeing results?

This four part series will help you conquer social media overwhelm by breaking your social media marketing into manageable bite size pieces. You will walk away with a marketing plan and content calendar for the year. Yes, for the year!

This will be a crucial tool for you and your organization to create a uniquely tailored social media marketing strategy and stay relevant in a constantly evolving digital world.

The workshop series will include:

Workshop 1 – Marketing Plan Basics

Overall marketing plan for 2018
Setting your target audience
Goal setting
Marketing budget basics
Importance of branding
How social media fits into your overall marketing plan
Workshop 2 – Social Media Overview

A review of the trending platforms – Facebook, Instagram, Twitter, LinkedIn, Pinterest, Snapchat
Determining what platforms you should be on
Terminology explained – like why do we need hashtags?!
Tips and tricks for each platform
Workshop 3 – The Key is in the Content

Developing a year of content
Your signature style and staying true to your brand
Why visual content is important
Planning tools for your social media
Social Media is social so let’s figure out what you need to be doing to get in the conversations
Workshop 4 – Measuring How You are Doing

Best practices for social media
How to read your social media analytics
Changes to make based on these measurements
Do you need a boost? Why Facebook ads are becoming so important
This online series will be done on zoom. The link will be sent out to you prior to the workshop. This workshop series is not about learning the individual social media platforms and is about how to use them for marketing your non-profit organization.

45 Minutes will be spent on the content leaving 15 mins at the end for questions. Recordings will be made available to registered participants only.

About the facilitator:

For 17 years, Tami was the owner of Triple T Consulting & Event Management. Over the years, her love for the marketing and promotions side of event planning grew which saw the eventual launch of 365 Day Media Group in 2015. Her passion is creating relationships, with an emphasis on connecting people and businesses. Rather than just being another marketing company, she decided to develop a unique business model. One that would benefit university students, who she saw as needing flexible work hours and experience. With strong leadership and training, the perfect partnership was formed. 365 Day Media Group provides clients with excellent and engaging social media marketing while using the creative minds of university students. It is a partnership that benefits both the business community and the bright futures of tomorrow!


March 1
10:00 am - 11:00 am
Event Category:


Volunteer Victoria
306-620 View Street Victoria, British Columbia V8W1J6 + Google Map